Technology trusted by industries worldwide

Use Video Surveillance To Drive New Consumer Revenue Opportunities

May 19, 2016

In part 1 of this series, we showed you how video analytic technologies are playing a big role in helping B2B enterprises drive revenues and reduce overall operating costs. In part 2, we will hone in on the consumer space, where video surveillance is proving to be equally profitable.

Consider the fact that by 2019, video will drive 80 percent of the world’s Internet traffic. Some of the driving factors behind this growth include the proliferation of video-enabled IoT solutions, falling costs associated with video analytics systems and a strong demand for security-related video surveillance. Your brand should therefore consider embracing this opportunity by creating connected, IP-enabled products and solutions.

Here is a closer look at a few of the many ways that companies are leveraging the growth in the consumer video surveillance market to increase revenues:

Home protection: In the past, installing a video security system for the home was both complex and expensive. Furthermore, accessing recorded video footage was not without its difficulties. Now, however, both these tasks can be made simple with the purchase of a low-maintenance and affordable IP-enabled camera which can transmit video in real-time or enable the playback of recorded videos. Intelligent video door phones, for example, can alert homeowners when someone comes to the front door or attempts to enter the house. This type of device could also offer advanced biometric security using facial recognition technology.

Consumers are also benefitting from using IP video to mitigate property theft and vandalism. By setting up smart video cameras, for instance, it’s possible to capture perpetrators on film. Such footage can be used as evidence when attempting to prosecute a thief for stealing a package or mail from the front porch, or a pesky neighbor who lets his or her dog roam freely on others’ lawns. A smart video camera can also be used to remotely monitor a property in real-time, and in doing so provide a timely response to criminal activities.

Child and senior surveillance: Adults find it difficult to trust care providers, who start out as strangers, while they are away from home. Intelligent, video-enabled babycams and sensors are playing vital roles in helping reduce this anxiety and ensure the safety of loved ones. Video cameras and sensors can be easily embedded in items like lamps, children’s toys, tools and appliances for low-profile access. These solutions can transmit real-time information directly to mobile devices, allowing end users to check in and ensure that proper care is being administered.

On-the-go activities: Of course, IP video is not just for home security purposes. Consumers can now transmit live experiences while taking part in sports and outdoor activities, like skiing or white-water rafting, to a global audience. Real-time video feeds are ideal for sharing sports events, family outings, business presentations and much more.

Drones are also helping to further the capture and transmission of live experiences. Footage that used to require ladders or cranes can now be accessed by simply sending a drone into the air and controlling it from a mobile device.

For travel enthusiasts, the dashcam is a popular device. A dashcam can be equipped to the front or back of a car, and can provide invaluable on-road footage and insight. For instance, imagine getting into a car accident and having the video footage to share with the insurance company to help settle a dispute. A dashcam can also prevent accidents, too. It can be equipped with facial recognition software which can monitor a driver’s eye movements, detect drowsiness and alert a driver before he or she swerves off of the road.

It’s handy for road trips, too. Picture driving across a scenic oceanfront highway and being able to share that footage with your friends and family.

As you can see, the truly great part about the consumer video surveillance market for businesses is the ability to offer improved security with continuous access to video footage for seamless experiences.